propaganda
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Propaganda
Why It's Used
Why It Works
Propaganda Techniques
Bandwagon
Snob Appeal
Name-Calling
Testimonials
Glittering Generalities
Plain-folks
Transfer
Emotional Appeal
Propaganda Today
Propaganda in Politics
Propaganda in The News
News Advertisement Example
Propaganda Through The Ages
transfer
Transfer "transfers" good/bad feelings, looks, or ideas to a person or product. This technique projects the positive or negative qualities of a person, entity, object or value to another to make it seem more acceptable or to discredit it.
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